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Edelweiss+ Overview

What is Edelweiss+?

Edelweiss+ is a powerful digital platform used across the book industry to market, sell, discover, and order new titles. It’s where publishers like Fordham University Press showcase their upcoming books to a wide range of professionals, ensuring our titles reach the right hands at the right time.

 

Why Fordham University Press Uses Edelweiss+

At FUP, we leverage Edelweiss+ to increase the visibility of our books among key industry players. From booksellers and librarians to journalists, bloggers, and educators, Edelweiss+ helps us connect with a diverse audience who play a crucial role in promoting and utilizing our titles. This platform is integral to our strategy for driving awareness, pre-orders, and ultimately, sales.

 

How It Works For Sales Reps and Booksellers

Sales representatives use Edelweiss+ to present our upcoming titles to bookstores. They can access detailed information like cover images, descriptions, and metadata, which helps them pitch our books effectively. Booksellers, in turn, browse, order, and even review titles directly on the platform. For Librarians, Journalists, Bloggers, and Educators Librarians use Edelweiss+ to discover and order new books for their collections. Journalists, social media influencers, and bloggers explore it for titles to review or feature in their coverage. Educators look to Edelweiss+ for potential classroom texts or research materials. This platform allows FUP to connect with and reach a broad and influential audience, ensuring our books find their way into libraries, classrooms, and media outlets.