Advertising, Urban Space, and the Moral Law of the Image
Translated by Marissa Gemma
Claims advertising is nothing but a metaphysical hypothesis about the moral nature of things: objects aren't purely physical or economical entities. Any object, regardless of its nature, can become a complex of possible happiness—not just an object of value, but a moral source of perfection for any one of us.
ISBN: 9780823280230More Details